After completing his yoga teacher certification, David O needed a
way to break into the yoga community. He was looking to channel his
process into an aesthetic that would be easily identified in a growing
digital marketplace, and to engage new customers that would resonate
with his style of teaching. His goal was to generate a strong local following
while continuing to build and expand to the rest of the country, and
knew that a strong online presence would convert into successful
workshops, both locally and nationally.