DUPR (Dreamland Universal Pickleball Rating) needed a video campaign to launch their brand and app at the 2021 US Pickleball Open in Georgia. They wanted to create a campaign of high-quality commercials that would run during various pickleball live streams, on social media, and on their website. DUPR wanted the commercials to focus on brand awareness while giving the audience information about the product.
Our team designed a robust campaign: 4x ads featuring pickleball pros; 2x ads targeting advanced amateur players; an overview video explaining the app; and social media sizzles. We wrote voice over scripts that targeted each of DUPR’s different audiences which allowed us to streamline the post-production process. Over two days, we filmed a diverse cast of 10 people in Austin and Dripping Springs.
DUPR launched their campaign in May 2021 and are currently running these commercials on live streams and digital platforms.