McCombs:
Hildebrand Scholars

Highlight Videos
Full-Scale Video & Interviews

Final Result What is Hildebrand Scholars
Final Result Scholar Highlight: Adi
Creative Direction
Post-Production
Motion Graphics

How do you launch a once-in-a-generation scholarship?

McCombs School of Business needed more than an announcement.
They needed a narrative.

When the McCombs School of Business at UT Austin launched the Hildebrand Scholars program, a landmark full-tuition scholarship built to develop the next generation of purpose-driven business leaders, they brought us in to build a video campaign around the inaugural cohort: six exceptional MBA students from wildly different backgrounds.

The challenge wasn’t just logistics.
It was emotional architecture.

How do you capture six distinct human journeys while also making a coherent case for a new kind of leadership education?

Six Scholars. Three Days.

Two units running simultaneously.

We shot over three production days at Robert B. Rowling Hall, running two units at once to maximize every hour on campus.

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Unit A · Sony Venice 6K

Interview Unit

One-on-one conversations with the scholars and key faculty, including Dean Lillian Mills, Dean Ethan Burris, and program directors Deidra Stephens, Urooj Khan, and Tina Mabley.

Unit B · Sony FX6

B-Roll Unit

Followed the scholars through real moments: a pre-dawn run at the UT Tower, a bicycle commute through campus, classroom sessions, community coffee with the deans, and quiet time at the Blanton Museum.

A campaign that leads
with people.

The final campaign leads with people: scholars standing on the precipice of two transformative years, faculty who believe leadership is the most important thing they can teach, and a program betting on both.

The Hildebrand Scholars campaign now serves as the flagship video presence for one of the most innovative leadership development programs in American business education.

Featured Faculty
Dean Mills
Dean Burris
Joe Stephens
Urooj Khan
Tina Mabley
Featured Scholars
Cole Richards
Dani Kolkebeck
Rory East
Aletha Garnette
Claudia Figueroa Gonzalez
Adi Pick
Client
McCombs School of Business, UT Austin
Locations
Robert B. Rowling Hall, UT Tower, Blanton Museum
Production Company
Swng Productions
Director of Photography
Andrew Masi
Production Coordinator
Nick Hossenlopp
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