Drumwave

Brand Launch Campaign
Full-Scale Video, Photography,
Web Design & Development

Final Result

Behind the Scenes

The Gang's All Here...To Make Magic

Creative Direction

Live Action

Post-Production

Motion Graphics

UX/UI Design

How do you launch
a product that people
don’t know they need?

For DrumWave, it started with a
bold idea and a hyper-visual campaign
that makes data feel personal.

At the 2025 Money 20/20 fintech conference, DrumWave debuted its dWallet® and Data Savings Plan—tools designed to help everyday people manage and benefit from their own data.

To introduce these concepts, Swng teamed up with directing duo
The Kummerl Twins to create an unforgettable suite of videos that blended Gen Z style,
physical builds, and imaginative storytelling.

We called it: Your Life, Your Story, Your Data.

Our Challenge Was Loud

This wasn’t a studio shoot...
this was building worlds, quickly.

With only 6 weeks to prepare for production, Swng made coordination a top priority — creating a clear plan for every crew, piece of equipment, prop, cast member, creative concept, and parking space involved across a highly complex shoot.

And, with just

production days

SWNG coordinated a

0+

person, crew

Unique

0+

deliverables

Built and staged

0

unique environments

Go behind the curtain with us and see how we built a mini world of data, in just 4 days with an LED Sound Stage.

See Behind the Scenes »

The Result?

Vertical content that scales

Clips were made for multiple platforms, ensuring DrumWave engagement.

Our creative and production teams planned every shot with repurposing in mind—building a modular hero video that could be splintered into a wide range of bite-sized content.

Over 40 total deliverables from a single shoot, including 6-second loops, 15-second platform teasers, cutdowns by theme and character, and dynamic promos for every phase of DrumWave’s rollout. Each clip was crafted to work across multiple platforms and aspect ratios, ensuring DrumWave could engage its audience wherever they scroll.

A New Digital Home

Full Website Design & Build

This campaign didn’t stop at video,
we brought the experience to life online.

Swng led the full website build from the ground up, including strategy, UX, visual design, development, SEO, and all original copywriting.

Working closely with the DrumWave team, we designed a custom site that functions as both a storytelling platform and a launchpad for their new product suite. Every visual, word, and scroll interaction was built to align with the campaign’s voice and tone—bright, inventive, and a little unexpected.

The end result: a cohesive digital home for DrumWave’s new data economy, seamlessly tying together product education, campaign content, and brand ethos.

Drumwave

How do you launch
a product that people
don’t know they need?

For DrumWave, it started with a
bold idea and a hyper-visual campaign
that makes data feel personal.

Our Challenge Was Loud

This wasn’t a studio shoot...
this was building worlds, quickly.

Go behind the curtain with us and see how we built a mini world of data, in just 4 days with an LED Sound Stage.

The Result?

Vertical content that scales

A New Digital Home

Full Website Design & Build

Need a creative crew?

It'd be a lot cooler if you did.

Drumwave

Crew Credits

Behind the Scenes

How do you launch a product that people don’t know they need?

For DrumWave, it started with a bold idea and a hyper-visual campaign that makes data feel personal.

Our Challenge Was Loud

This wasn’t a studio shoot... this was building worlds, quickly.

Go behind the curtain with us and see how we built a mini world of data, in just 4 days with an LED Sound Stage.

The Result?

Vertical content that scales

A New Digital Home

Full Website Design & Build

Need a creative crew?

It'd be a lot cooler if you did.

How do you launch
a product that people
don’t know they need?

For DrumWave, it started with a
bold idea and a hyper-visual campaign
that makes data feel personal.

This wasn’t a studio shoot...
this was building worlds, quickly.