7 Benefits of Video Marketing for Both Small Businesses & Big Brands
According to HubSpot, 89% of consumers say they want to see more video content from brands. Everybody loves a great video, including your target audience. Video marketing can be the secret sauce that elevates your brand to the next stage of growth or helps it break into a new market.
Regardless of what industry you operate in or how big (or small) your company may be, it can tap into the benefits of video marketing. Here are seven reasons why you need to include it in your business marketing.
- Better Engagement
- Improved Conversion Rates
- Enhanced SEO Rankings
- Strengthened Brand Awareness and Trust
- Higher Information Retention
- Increased Social Media Buzz
- High ROI
Better Engagement
The engagement equation is simpler than most businesses realize. You identify what your audience wants, and you give it to them.
HubSpot research makes what consumers want perfectly clear — great videos. By augmenting your content marketing strategy to put videos front and center, you can drive better engagement and tell your brand’s story in a way that’s both engaging and memorable.
Videos are also shareable. If people start sharing one of your videos and it goes viral, you can reach tens of thousands of potential customers. If even a small percentage of those new audience members convert, it can lead to meaningful growth for your brand.
Improved Conversion Rates
Picture this: a potential customer lands on your website and is greeted by a friendly video explaining your product. They’re intrigued, they watch, and before you know it, they’re clicking that “Buy Now” button. That’s the magic of video.
Video marketing content can also improve conversions by clarifying what your product or service does and the value it provides. You can turn curious visitors into loyal customers while also making your offerings more accessible.
Enhanced SEO Rankings
Video marketing content can help you climb the SEO rankings. Moz reports that video content is 53 times more likely to yield organic rankings when compared to text-only content.
Adding relevant videos to your site increases your odds of appealing on the coveted first page of search results. More visibility means more traffic, and more traffic means more business.
To maximize the SEO benefits of video, you need to make sure everything is optimized. That includes your tags, description, and thumbnail. Use relevant keywords where possible and choose a thumbnail that grabs your audience’s attention.
Strengthened Brand Awareness and Trust
People buy from brands they trust. Videos give you a chance to showcase your company’s personality. They are also a great medium for demonstrating your professionalism and building trust with your target audience.
There are many different ways to boost trust with videos. Sharing customer testimonials and client interviews can provide social proof that your products or services are a worthwhile investment. Behind-the-scenes clips show what your company is all about and make customers feel connected to the brand.
Higher Information Retention
Video marketing content can promote better information retention compared to blogs or text-only pages. Videos are more memorable and can solidify your value proposition, especially when delivered in an engaging way.
If you have some great written content you want to optimize, pair it with complementary video clips. Weaving a few videos into your marketing mix is a surefire way to get people thinking about your brand.
Increased Social Media Buzz
Social platforms are buzzing with videos, and for good reason. They generate a ton of likes, shares, and comments. That’s why all of the social media platforms have made strides to become more video-friendly over the last few years.
Video marketing assets are versatile and can be incorporated into your social media strategy. You can share snippets of organic video content on your top social channels to promote engagement and generate buzz about your latest campaigns.
You can also run standalone video ads on Facebook, Instagram, and other platforms to connect with your audience.
High ROI
One of the most appealing benefits of video marketing for small businesses is the chance for a great return on investment. The cost and ROI of your video marketing campaign will depend on a few variables, including the format, subject matter, and quality of your content.
So how can you make sure your video campaign hits a home run with your audience? The best approach is to team up with an experienced video production team that can capture your brand voice and translate your message into a compelling piece of content. Earn some big wins with dynamic videos.
Is It Time to Add Video to the Mix?
Absolutely! If your brand hasn’t already tapped into the power of video marketing, now is the perfect time to start. It’s a new year, which presents a great opportunity to leave your mark on your target audience with fun, engaging video content.
So what are you waiting for? Put together a content plan and start producing video content that converts. If you have any questions or comments about video production or the process, send us a message.
