Project Recap: GoldTouch Standing Desk
Goldtouch is an industry leading creator of custom-comfort ergonomic technology products. They came to Swng Productions to help them with the launch of their newest product, the EasyLift Desk.
Client Challenge
Goldtouch needed to promote their EasyLift standing desk with content that would stand out in a highly competitive market. Beyond basic promotional content, Goldtouch needed photos and videos that highlighted their desk’s many functional factors and health benefits.
They wanted to convey a variety of health benefits, but had a set budget to work within. Additionally, they needed a creative element in their video to sustain people’s attention and appealing to potential customers at home and in the corporate world, all while staying true to their brand identity.
Our Solution
Swng listened closely to Goldtouch’s goals and challenges, and made it our goal to create unique, highly noticeable content. Goldtouch did not want this to be another boring instructional video; they needed to standout among competitors and show current clients why this new product is worth the investment.
We created a promotional video that showed the desk’s many unique features in action, and included eye-catching animation and compelling narration that would give potential buyers additional information beyond the visual component.
The animation illustrates a variety of concepts in the video’s script in a compelling way. It also embodied the Goldtouch identity as a contemporary and corporate brand.
Swng also created a set-up video for The EasyLift which gave Goldtouch step-by-step instructional content they can share with customers to help them install their new product. This video saves their customer service team time by allowing them to share the video with customers instead of trying to explain all of that information over the phone. The visual cues and captions make it easy for all viewers to comprehend.
We also worked together to capture crisp, informational photos of the product that can be used on their website, in advertisements, and on social media.
Our Work
The Results
Goldtouch successfully introduced their EasyLift standing desk with stunning promotional and instructional video and photos. With new, professional digital content, they created a complete online strategy for ads, placing effective content on their website and social media pages.
These photos and videos showed their new product in action, and gave the Goldtouch team a narrative that translated easily into sales. And with sleek instructional videos, their new customers experience seamless set-up, and their company can save time and money on customer service calls.
