How To Make A Video Case Study That Resonates With your Audience

Case Study Videos are a great way to build trust with potential customers who are in the consideration phase of their journey, making them more likely to purchase from your brand.

We’ve made case study videos for top brands like Meta, BigCommerece, CapMetro, and more. Here’s Swng Production’s best practices to make a video case study that resonates with your audience.

1. Collaborate with a client who has a great story and is willing to film an interview and b-roll.
2. Select a client who has a visually compelling business.
3. Make sure you have 2 to 3 strong and attributable success metrics that will be the proof point in your video.
4. Let your brand play a supporting role to your client’s success. Focus on the results, not the features.
5. Optimize your video length for the platform it will live on.
6. Do include interviews, but don’t overwhelm the viewer with too many voices!
7. Write a script and use a teleprompter (to CYA), and ask interview questions.

Collaborate with a client who has a great story and is willing to film an interview and b-roll.

Make sure they are excited to participate! Authentic joy will shine through on camera.

Select a client who has a visually compelling business.

Select a client who has a visually compelling business. For example, a charming bakery with delicious cakes and pastries will be more visually engaging than an e-commerce store operating out of a warehouse.

If they don’t have a visually compelling place of business, consider animation!

Make sure you have 2 to 3 strong and attributable success metrics that will be the proof point in your video.

A strong metric is a positive number that speaks to your target market. Make sure you have the source data to properly attribute the metric. Transparency builds trust with customers.

Let your brand play a supporting role to your client’s success. Focus on the results, not the features.

Your client’s success is the shining focus of the story, and your brand is the supporting side kick! This will help humanize your offerings through the client’s story.

Optimize your video length for the platform it will live on.

We told the success story of Meta, Smarters, and their mutual client Elma Chips, a subsidiary of PepsiCo in both a :30sec spot for digital platforms and a 2-min version for their landing page.

Do include interviews, but don’t overwhelm the viewer with too many voices!

Anywhere from one to three interviews is generally the sweet spot of a case study video. Four or more voices can clutter the conversation, and making sure each person gets “enough” screen time can be a challenge in post-production.

Write a script and use a teleprompter (to CYA), and ask interview questions.

Teleprompter reads can sound stiff and practiced, but this can be crucial in making sure you cover the beginning, middle, and end of your case study story. Capture a couple of reads and ask in the moment questions. This will help you find balance during the editing process.

And there you have it—seven best practices for creating a case study video that resonates with your audience. By focusing on collaboration, storytelling, and clear metrics, you can craft a video that engages viewers and delivers strong results.

Need help translating your positive metrics and winning solutions into compelling, human-centered case study videos that foster engagement and connection? Hit us up!