July 22, 2025

Corporate Doesn’t Have to Be Boring: Rethinking Internal Comms Videos

Corporate Doesn’t Have to Be Boring: Rethinking Internal Comms Videos

Let’s be honest — most internal comms videos fall flat. Whether it’s onboarding, training, or culture content, too many corporate videos feel like a box to check, not a chance to connect.

But internal videos aren’t just about information. They’re an opportunity to build trust, drive alignment, and create a culture employees actually want to be part of. If you’re investing time and money in video content, it shouldn’t just land. It should last.

Here’s how to make internal comms videos people actually watch — and more importantly, remember.

Production Value Builds Trust

It doesn’t have to feel like a Hollywood set — but let’s raise the bar a little. If your video looks like someone filmed it on their phone at their desk with a window backlighting them… well, if it were on social media, we’d scroll right past it. And your employees will too.

High production quality signals that you value their time and attention. It says: we invested in this because we care about doing it right.

And it’s not just about aesthetics — it’s about impact. Bad audio is a dealbreaker. People will tune out content with poor sound faster than content with poor visuals. Don’t lose trust (or your message) because someone sounds like they’re speaking from a cave.

Creative Doesn’t Mean Complicated

You don’t need animation sequences and drone shots to make internal content resonate. What you need is humanity.

Let employees be the voice. Let them speak honestly about what the company stands for, how they’ve grown, or why the work matters. When team members are given space to shine, the brand builds loyalty by supporting from the sidelines.

That authenticity humanizes your company and reinforces that you’re not just building a business — you’re building a culture.

It’s Not Just About What’s Said — It’s About How It’s Remembered

We’ve all seen the training video no one talks about again. That’s not the goal.

If the video’s job is to teach, clarify, or inspire — then retention matters. How do you make it stick?

  • Tell stories, not just processes

  • Use visuals that reinforce the message

  • Break longer videos into short, digestible segments

  • Reinforce key points with motion graphics, text overlays, or animations

  • And yes, maybe even add a little humor — people remember when they feel something

It’s not just how it lands — it’s how it lasts.

Speak to Your Audience, Elevate the Output

Internal videos aren’t side projects — they’re culture-shaping tools. They help people understand your values, your standards, and each other.

At Swng Productions, we help companies rethink internal comms the same way we approach external campaigns: with strategy, clarity, and content people want to engage with.

Want to create internal videos that actually do their job — and do it well? Let’s make something your team won’t just watch, but remember.

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