2024/2025 Video Marketing Statistics: Video Content by the Numbers
As you wrap up 2024 and transition into the new year, now is the perfect time to talk about video marketing. There is plenty of hype around video marketing, but is all of that hype earned? Absolutely.
Breaking down the latest video marketing statistics will keep you in the know and ready to capitalize on this popular strategy in 2025.
Video Marketing Is Everywhere
The video marketing space has exploded. Ninety-one percent of businesses use video in their marketing strategies. If you’re not on the video bandwagon yet, it’s time to hop on.
Using video as part of your marketing mix is no longer optional. It has become a standard content format, one you need to leverage if you want to connect with your audience and compete with other brands.
Short and Sweet Wins Hearts and Minds
Sixty-eight percent of consumers prefer short videos (approximately 15-60 seconds) over any other type of content. While you can use longer content in your campaigns, most of your time and resources should focus on short-form clips.
These clips perform well just about anywhere, including as part of existing blogs and on social media channels. You can even run them as connected television (CTV) ads to reach customers while they stream their favorite content.
Video Equals Engagement
Ninety-six percent of marketers report that videos help consumers better understand their service or product. Clearing up confusion about your product offerings leads to better engagement and higher conversion rates.
You want people to understand what you are offering and how that product or service adds value to their lives. Videos are a great tool for achieving those goals.
Customers Pay Attention to Videos
One of the toughest challenges digital marketers face involves capturing someone’s attention long enough to deliver their message. That’s because the average person has an attention span of less than nine seconds.
But if you show that person a video, their attention span jumps to 120 seconds. Keep in mind most of your videos shouldn’t be anywhere near that long.
Generally, you should keep your content between 15 to 60 seconds, which aligns with the preferences of most consumers.
Videos Convert
Posting a video on your landing page can boost your conversion rate by up to 80%. Videos can impact your conversion rate in a few ways. They help grab a visitor’s attention as soon as they arrive on your landing page and also provide an efficient way of sharing your value prop.
These benefits make videos an easy way to make the most of your next lead-generation campaign.
Mobile Viewers Are Hooked
Approximately 70% of video content audiences use their smartphones to watch videos. Mobile users are also responsible for the majority of web traffic. People are watching more videos on the go and searching for products or services they need with their smartphones.
With that in mind, make sure you display your videos in a mobile-friendly format so you can capitalize on this trend.
Use Video to Thrive in 2025
The numbers don’t lie. Video marketing took a huge leap forward in 2024 and is poised for another big year in 2025. Your business needs to make video content a key part of its marketing mix.
However, it’s important that you don’t jump into the video arena haphazardly. Create a plan and identify ways to organically add video content to your existing channels. For example, you can incorporate weekly clips into your social media posting schedule and post videos on your top-performing blogs.
Once you’ve figured out a winning formula for connecting with your audience, scale up your video marketing campaign. Before you know it, you’ll be racking up thousands of views and winning new customers.
