Whataburger Hiring Campaign: “Funded by Friday”
Swng Productions partnered with ad agency, McGarrah Jessee, to bring their hiring campaign to life
The concept shows an employee in front of a Whataburger after a shift. Utilizing a quick change, the employee is shown wearing their uniform, then in a ready-to-wear outfit with their newest purchase. Our biggest challenge was executing this creative within a two-day schedule and filming on-location. Swng collaborated with director, Angela Herr, to accomplish this request.
To avoid shooting in a parking lot for an entire day during the hot Texas summer, we opted to take plate shots of a local Whataburger and film the talent on a studio greenscreen. This allowed us to stay within our production timeline, and we did not have to consider weather or exterior noise.
Pairing that with a camera cut from close to wide gives the illusion their outfit magically changes. Our fantastic post-production team made the edit look seamless in post.
To create the quick wardrobe change, talent placed their previous outfit on top of the “new” outfit and then pulled it away.
To avoid shooting in a parking lot for an entire day during the hot Texas summer, we opted to take plate shots of a local Whataburger and film the talent on a studio greenscreen. This allowed us to stay within our production timeline, and we did not have to consider weather or exterior noise.
Pairing that with a camera cut from close to wide gives the illusion their outfit magically changes. Our fantastic post-production team made the edit look seamless in post.
Instagram Spots
McJ wanted to juxtapose black and white editorial-style videos with Whataburger’s iconic logo.
Because these ads are squares and in black and white, our team was inspired by iconic medium format monochrome photography. Our lighting team used dramatic, high-contrast set-ups with texture pools of glowing light created by a light reflecting in a disco ball or a broken mirror.
For camera movement, we used a peewee dolly for a slow pull-out to add momentum to each cut. Art department shined with 7x unique indoor and outdoor set-ups and sourced various props from a turntable to guitars to countless plants.
CAST
- Diamond Simmons as Ava
- Sharon Dior as Bella
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EXECUTIVE PRODUCER
- Andrew Masi
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DIRECTOR
- Angela Herr
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1st AD
- John Valley
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DIRECTOR OF PHOTOGRAPHY
- Paul Orr
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SOUND MIXER
- Jo Lyon
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1st AC
- Sarah Jones
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2nd AC
- Brad Macchioni
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GAFFER
- Keaton Loudamy
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KEY GRIP
- Stephen Laughrun
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BEST BOY ELECTRIC
- Peter Klemek
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BEST BOY GRIP
- Dan Leonard
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ASSISTANT PRODUCER / 2nd AD
- Alexis Perkins
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PRODUCTION DESIGNER
- Annie Bradford
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SET DRESSERS
- Wesley Falk
- MV Webber
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ART PA
- Liz Tyson
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PICTURE CAR PERSON
- John Davidson
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WARDROBE
- Sarah Nation
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HAIR & MAKEUP ARTIST
- Arianna Jones
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DIT
- Sam Radde
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MEDIA MANAGER / VTR
- Kaylee Holland
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CAMERA UTILITY
- Joel Termotto
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PRODUCTION PA
- Kari Antczak
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PA
- Hefziba Cruz
- Matt Bradshaw
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AGENCY
- Heather Miller
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AGENCY PRODUCER
- Mase Kerwick
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CLIENTS
- Donna Tuttle
- Alissa Howard
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CREATIVE DIRECTOR
- Stephanie Cain
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SENIOR COPYWRITER
- Anna Crane
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SENIOR ART DIRECTOR
- Shane Smith
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BTS
- Cori Baker
Hit Us Up
Give us a call at (512) 814-8812 or complete the form below to send us an email.