Meta needed a video to speak to their non-profit audience about tips for building better creative content for better results. They wanted to convey five creative tips markets can utilize via a fun and engaging medium—animation.
In collaboration with Reid Hildebrand, we produced this bespoke animated video. Using client provided brand guidelines, we started with a hand drawn storyboard, and then produced sample frames showcasing a non-profit. Once those were approved, we produced the full length video in 16x9 and 1x1. To maximize the content, we also made cutdowns of each individual creative consideration which are snackable bites perfect for social media.
The client is thrilled with the results and went live with the video in late 2021.