101 Print House x KaoJao
Meta needed to create a video showcasing the success of a small business using an automated click-to-message chatbot system that integrates with Facebook Messenger. Meta and their business partner, Kaojao, decided to highlight their mutual client, 101 Printhouse.
Because 101 Printhouse did not have a storefront, we decided the most visually appealing medium for this market would be animation. We decided to pair live-action interviews and animation to illustrate the complex process of chatbot automation through a whimsical, entertaining format.
Swng Productions partnered with animator Reid Hildebrand. Swng led the scriptwriting, and using Meta approved art direction for illustrations, Reid created the storyboards and final animated video.