101 Print House x KaoJao

Meta needed to create a video showcasing the success of a small business using an automated click-to-message chatbot system that integrates with Facebook Messenger. Meta and their business partner, Kaojao, decided to highlight their mutual client, 101 Printhouse.

Because 101 Printhouse did not have a storefront, we decided the most visually appealing medium for this market would be animation. We decided to pair live-action interviews and animation to illustrate the complex process of chatbot automation through a whimsical, entertaining format.

Swng Productions partnered with animator Reid Hildebrand. Swng led the scriptwriting, and using Meta approved art direction for illustrations, Reid created the storyboards and final animated video.

  • Scriptwriter

    Alexis Perkins

  • Animator

    Reid Hildebrand

  • Executive Producer

    Andrew Masi

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