Group M

For the second consecutive year, GroupM partnered with Swng Productions to capture the essence of their SXSW activations through dynamic event photography. This year's highlight was an interactive cowboy hat bar, where attendees customized their own branded hats—a nod to Texas flair and a memorable keepsake from their time with GroupM.

Our photographers documented the vibrant atmosphere, from candid moments of guests selecting embellishments to the final touches of their personalized hats. The activation not only provided a unique experience but also served as a visual representation of GroupM's innovative approach to audience engagement.

• Event Photography