Grove Co. x Drew Barrymore

Grove Collaborative needed a video production company to produce a digital campaign with their newest celebrity spokesperson, Drew Barrymore. The content needed to feel authentic to Drew’s brand while highlighting the Grove Co. sustainable homecare products.

Swng planned the production schedule to maximize the short window of time we had with Drew. To make the final deliverables look native to the Instagram, Facebook, and TikTok platforms, we performed several tests using Sony FX6 camera in a vertical rigging. By using the fx6, we were able to send a clean image to the client and capture mobile-first content.

The series on Grove’s Instagram page received more than 1.6 million views.