IDEA is ready to welcome students back into their classrooms for the 2021-2022 school year. They wanted to create 8x :30 second spots that celebrated the hero’s that make up the IDEA team and family, and encouraged parents to apply for enrollment at IDEA.
With frequently changing health and safety guidelines, IDEA needed a variety of footage in order to run ads that reflected their most up to date guidelines.
Swng pitched 6x different treatment options to the enrollment team to align on a narrative and visual style to highlight each staff member. Our team wrote scripts that refined IDEA’s messaging, allowing us to maximize production time.
Over four days in Austin and San Antonio, Swng worked at various IDEA’s campuses to capture interviews, teleprompter reads, and a variety of b-roll.
The client was thrilled with the results, and are currently running the ads in Texas and Louisiana.