Facebook x WooCommerce x Squatwolf: Video Case Study

Privacy laws and updated software made it difficult for businesses to share their shoppers data to the Facebook advertising system. Facebook, now known as Meta, needed an engaging case study video to advertise their new integration tool, Conversions API, which solves the data problem for businesses.

Facebook partnered with WooCommerce and their mutual client, Squatwolf, to create a success story. We collaborated with Meta on the script and visuals. We worked with a local team in Dubai to capture interviews with Squatwolf. To work more efficiently, Squatwolf shipped product to our team in Austin to capture custom b-roll.