IDEA Public Schools: Enrollment Campaign
They need a creative agency to help concept and produce a series of spots that encourage parents to enroll their children in-person. Swng pitched a variety of treatment options to the enrollment team, and we landed on 8x :30 second spots that celebrate the hero’s that make up the IDEA team and family: the bus drivers, cafeteria workers, teachers, and principals.
Our team wrote scripts that refined IDEA’s messaging, allowing us to maximize production time and minimize footprint on the school’s campus.
Over four days in Austin and San Antonio, Swng worked at various IDEA’s campuses to capture interviews, teleprompter reads, and a variety of b-roll. The series was a success on both local television markets and Facebook campaigns.