IDEA Public Schools: Enrollment Campaign

IDEA is ready to welcome students back into their classrooms for the 2021-2022 school year.

They need a creative agency to help concept and produce a series of spots that encourage parents to enroll their children in-person. Swng pitched a variety of treatment options to the enrollment team, and we landed on 8x :30 second spots that celebrate the hero’s that make up the IDEA team and family: the bus drivers, cafeteria workers, teachers, and principals.

Our team wrote scripts that refined IDEA’s messaging, allowing us to maximize production time and minimize footprint on the school’s campus.

Over four days in Austin and San Antonio, Swng worked at various IDEA’s campuses to capture interviews, teleprompter reads, and a variety of b-roll. The series was a success on both local television markets and Facebook campaigns.

  • Cast

    Dylan Munoz

  • Cast

    Rebecca Sanchez

  • Cast

    Nolan Lee

  • Cast

    Erin Lee

  • Producer / Co-Director

    Andrew Masi

  • Co-Director

    John Valley

  • DP

    Ivy Chiu

  • Steadicam Op

    Jared Deer

  • Camera Op

    Angela Herr

  • Camera Op

    Magic Hoskins

  • 1st AC

    Sarah Jones

  • 1st AC

    Beca Rodriguez

  • 1st AC

    Phillip Sheldon

  • Sound Op

    Seigen Bretzke

  • Gaffer

    Colton Wilie

  • Grip

    Cameron Stewart

  • Grip

    Dan Lenard

  • PA

    Kari Antczak

  • DIT

    Michael Greene

  • Rigging Grip (1x day)

    Stephen Laughrun

  • Truck PA

    Serg Diogenes Serje

  • Assoc Producer

    Cori Baker

  • Production Manager

    Larissa Garcia-Baab

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