IDEA Super Bowl Spot

IDEA Public Schools hired Swng Productions as the creative agency and production company to produce their 2020 Super Bowl ad.

IDEA wanted to highlight their 20th Anniversary, a variety of activities their schools offer, and their students academic achievements. The video quality had to match Super Bowl standards to captivate the audience and communicate the professionalism of their charter school system.

We planned a robust schedule to film more than 13 unique scenes from basketball to a science class. Our team was flexible working with the school’s schedule and students as the talent.

The ad produced a 26% increase in enrollment applications after airing in local markets during the Super Bowl.

  • Art Director/ Producer/1st AD

    Andrew Masi

  • 2nd AD/ Producer

    Cori Baker

  • Director

    Morgan Bond

  • Director of Photography

    Nick Grisham

  • SteadiCam Operator

    Michael Deitch

  • A Cam 1st AC

    Paul Orr

  • B Cam 1st AC

    Phillip Sheldon

  • B Cam 1st AC

    Angela Herr

  • 2nd AC

    Kyle Moore

  • Gaffer

    Chad Brewer

  • Grip

    Mike Anderson

  • Grip

    Eric Johnsen

  • DIT

    Ryan Dever

  • Drone Pilot/ Media Manager

    Andy King

  • Production Assistant

    Dave Hanson

  • BTS Director

    Alex Masi

  • BTS Camera Operator

    Magic Hoskins

  • BTS Photographer

    Sophie Goodwin

  • Set Dresser


Hit Us Up Megaphone Button

Hit Us Up

Give us a call at (512) 814-8812 or complete the form below to send us an email.

    Want to learn more about video production and the creative process?
    Subscribe to our newsletter for content launches, exclusive offers, and expert tips delivered straight to your inbox.