IDEA Super Bowl Spot
IDEA wanted to highlight their 20th Anniversary, a variety of activities their schools offer, and their students academic achievements. The video quality had to match Super Bowl standards to captivate the audience and communicate the professionalism of their charter school system.
We planned a robust schedule to film more than 13 unique scenes from basketball to a science class. Our team was flexible working with the school’s schedule and students as the talent.
The ad produced a 26% increase in enrollment applications after airing in local markets during the Super Bowl.