Indeed Flex, a sister company to the hiring platform Indeed, needed a brand awareness campaign that spoke to their different audiences: temp workers and business owners. They partnered with Swng Productions as the creative agency and production company. Our team created the treatments and wrote the scripts in collaboration with the Indeed Flex team.
We captured three unique deliverables during a two-day shoot at a variety of locations in Austin, Texas. We filmed in an operating coffee shop, a distribution warehouse, and the art department transformed our office into a home.
The videos ran online targeting people looking for temporary work, and the videos had an average of 40% watch through rate. The ads were so successful the client had us create shorter cut downs to run on other platforms, and add Spanish voice over and captions for their Spanish-speaking audience.