Meta promotes Inclusive Advertising practices

Meta needed a video to inspire and motivate marketers to incorporate new best practices for inclusive advertising.

As a high-priority, breakthrough piece of content with an external channel deadline, it was crucial to get it right. Meta worked on the project for nearly a year and needed additional support to strike the right tone and achieve the "wow" factor they were seeking. That’s when one of our long-time clients at Meta recommended this team engage with us for creative direction and video production services.

We quickly got to work moving the project forward. We retooled the script to tell an inclusive story that accounted for intersectional identities. With a purposeful approach, we set tight turnarounds for production and post-production. Ultimately, we delivered a video that exceeded Meta's expectations and met their important deadline.

  • Cast

    Natalia Rubio

  • Cast

    Nick Saldivar

  • Cast

    Peter Minott

  • Cast

    Bethania Ahadu

  • Cast

    Grace Flores-Giles

  • Cast

    Nabeel Tarique

  • Cast

    Allison Mistica

  • Cast

    Jordan Bleu

  • Executive Producer

    Andrew Masi

  • Producer

    Kelly Webster

  • Director

    Alexis Perkins

  • Dir. of Photography

    Charlie Pearce

  • 1st AC

    Sarah Jones

  • AD

    John Valley

  • Art Director

    Annie Bradford

  • Art PA

    Sean Robb

  • Camera Op

    Emma Berrigan

  • Gaffer

    Peter Klemek

  • Key Grip

    Stephen Laughrun

  • Audio/Swing/Media Manager

    Andy King

  • PA

    Kari Antczak

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