Meta promotes Inclusive Advertising practices
As a high-priority, breakthrough piece of content with an external channel deadline, it was crucial to get it right. Meta worked on the project for nearly a year and needed additional support to strike the right tone and achieve the "wow" factor they were seeking. That’s when one of our long-time clients at Meta recommended this team engage with us for creative direction and video production services.
We quickly got to work moving the project forward. We retooled the script to tell an inclusive story that accounted for intersectional identities. With a purposeful approach, we set tight turnarounds for production and post-production. Ultimately, we delivered a video that exceeded Meta's expectations and met their important deadline.