Meta x Smax x Let’s Sushi: Video Case Study

Meta needed a video case study to show the successful impact of Smax’s integration as a Meta Business Partner.

Meta chose to feature Let’s Sushi in Hanoi, Vietnam, a business that successfully leveraged the use of Smax’s chatbot to grow sales. As the creative agency and production company, Swng produced the creative treatments, scripts, production plan, and traveled to Thailand to execute.

For this creative, we showcase the variety of customer journeys that the technology supports: ordering delivery and making reservations both influenced by the same ad.

In Thailand, we collaborated with a local production company to film interviews and b-roll. Thanks to intentional pre-production preparation and our team on the ground both shoot days were seamless.

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