ProXR 420 Paddle

ProXR Pickleball teamed up with Swng Productions to craft a playful campaign that blended humor with innovation. On April Fools' Day, ProXR released a teaser video written and produced by Swng featuring two friends in a hazy brainstorming session, joking about creating a pickleball paddle with a cannabis-inspired design. "But who would be brave enough to do it?" one mused.

The punchline arrived on April 20th with the launch of "The High Performance" paddle—a limited-edition release featuring ProXR's signature T700 Ultra-Raw Carbon face, engineered for precision and consistency.

The campaign resonated with the pickleball community, showcasing ProXR's ability to infuse personality into performance gear. Swng's creative approach helped ProXR engage audiences with a memorable blend of satire and substance, leaving players both amused and eager to elevate their game.

• Branding
• Commercial Videos
• Social Media & Digital Marketing Videos