ProXR Jolt Launch

Swng Productions built a lean, social-first campaign anchored by athlete credibility for ProXR’s Jolt launch. We centered the story on real tempo and real players. Mechanics, sound, and pace carried the message while a concise voice over clarified the tech in a beat or two.

Production stayed tight and precise. Outdoor sessions captured drills and spontaneous rallies; studio work delivered controlled lighting for macro shots of the paddles and wipe-friendly transitions.
Post favored clarity over clutter. Kinetic type hit one or two features per moment—stability, control, swing speed—timed to the action. Sound design leaned into paddle-on-ball transients. Color aimed for crisp contrast across platforms and retail.

The launch was a success. Sales gained premium visuals for retailer conversations; social teams slotted platform-native edits without extra asks; marketing sustained post-launch engagement. Most importantly, the system is reusable—same crew size, faster timelines, repeatable excellence for future ProXR releases.