Big Medium is a nonprofit that supports artists in Austin, Texas. They needed promotional videos for their annual East & West Austin Studio Tours that got new audiences interested in the self-guided tour, and connected with people emotionally. The videos had to be visually appealing in order to attract people interested in art while also driving their audience to the tours. The narratives had to promote the artist and the studio tour while being digestible for online platforms.
We produced a series of videos and social media cuts featuring a variety of artists like a printmaker, neon light sculpture, and painter. We met Big Medium’s needs by doing extensive research during pre-production and in-depth interviews with all of the artists. The .60-second videos are perfect for social media and the web.
The client and their audience love the videos, and our approach in style and storytelling. Both the West and East Studio Tours saw great turn-out. Big Medium plans to use these videos for years to come.