Iva wanted to build a new lifestyle brand that focused on wellness through interdisciplinary practices such as Ayurveda and Yoga. The brand voice had to be professional, artistic, and authentic to Iva’s multidimensional personality while also reaching her global audience. It is essential for Iva’s personality and passion to shine through every aspect of her brand — from graphic design to photography — so that her content connects deeply with new clients and current students across the globe.
Branding & Design
Swng collaborated with Iva to build her lifestyle brand, A Way With Iva. Swng facilitated the design of a unique brand including a logo with an animated version, a timeless overview video, and dynamic photography content.
Iva is thrilled with her final brand and foundational content. She loves her logo, and the versatility of the brand and colors. Iva is looking forward to releasing her content across platforms later this year.