Austin-based Black Swan Yoga had grown beyond the city limits into Houston and Dallas, and they were looking to expand beyond Texas to bring their yoga-centered philosophy to other parts of the country. They needed to curate incredible, professional quality content without losing their down-to-earth yoga philosophy. Black Swan Yoga wanted someone they could trust to take charge and keep their brand identity in mind throughout the process.
Swng easily cued into Black Swan’s yoga philosophy and collaborated to connect Black Swan’s creative direction with video production. We produced a full length commercial showing off Black Swan TV, a yoga class online subscription service featuring Black Swan instructors. We filmed a variety of events like their 10 Year Anniversary and did on-the-street style interviews. Additionally, we create a robust social media library by photographing classes in action, products from their retail line, behind-the-scenes shots from the commercial shoot, and lifestyle images.
Swng provided Black Swan with turnkey footage that gave them a sleek, stunning look that still showcased their down-to-earth style. They were able to convert these advertisements and social media promotions to further business growth, and they have a library of professional content they can use as they grow beyond Texas.