Craig Ditman contacted Swng Productions to develop a striking digital
identity for his new company, Ditman Architecture. They needed a
media strategty that aligned this new brand with their marketing goals of
opening a dialogue and establishing trust with their target audience.
Swng worked with Ditman to reimagine their brand and relaunch their web
presence, providing a new logo, website, photos, and branding video. Swng
also established an audience experience to match Ditman's Architecture's
overall mission: "Listen. Understand. Collaborate. Produce." These changes
elevate their digital platform and express the brand's personality and
Ditman Architecture launched with a fresh brand identity and professional
website providing a strong foundation for this growing business. Craig
recently re-hired Swng photographers for a high-profile project.
"Working with Swng was really valuable. The entire process challenged my
thinking about my brand and business in interesting ways. Typically, clients
are asked generic questions: “What color do you like?” or “What’s your
favorite font?” Swng got me to think about who I am as a person and how
does my brand reflect that.
I really liked the interactive vision board. They allowed me to pick things I
did and didn’t like. The vision board helped convey exactly how I saw my
business in the physical world. The process made me self-reflect in terms of
how my business, branding, colors—it all intertwines.
The biggest thing that helped was that Swng was a one-stop shop from
branding to graphics and logos to the website. It’s nice going to one person
instead of several different contacts."
- Craig Ditman, Owner