After years of teaching yoga, Gioconda Parker wanted to see spread her message beyond her local community. She was looking to share her wealth of yoga knowledge through national workshops and international retreats. To do this, she needed to bring her experience, methods, individuality, and strengths together into a neat, professional website that she could share with prospective students and event planners as she broadened the scope of Gioconda Yoga.
Branding & Design
Swng created a colorful website for Gioconda Yoga that functions as a digital arm of her yoga practice and shows off her personal style of teaching. The new site allowed her to offer classes and workshops online, which removed the boundaries of location, making Gioconda Yoga accessible anywhere. Swng also worked with Gioconda to film six yoga sessions that she used to create an online, twelve-week long yoga class series. To help her reach her goal to teach more national and international workshops and retreats, Swng created a page on her website specifically targeting other studio owners for potential workshops. We also captured high-quality photos of Gioconda in action for promotional content and social media.
With her new website and online content, Gioconda Yoga met a number of her business goals, both locally and internationally. She integrated stunning new photos into flyers, newsletters, and social media posts to increase marketing outreach. She communicates class information easily with her local students in Austin, and the online course featuring Swng’s videos sold out due to high demand. She’s also been travelling to other studios across the world to teach workshops, and has increased her sales for international retreats. With Swng’s help, Gioconda removed the limitations of location from her practice and saw expansion on a national and international level.